What does a guy who grew up on a working farm in Eastern Washington know about business and real estate? According to Keith Riddle, everything that matters. From the value of a hard day’s work to the importance of honesty and pride in what you do, Keith’s roots run deep in character, grit, and integrity

A proud graduate of Gonzaga University, Keith started selling real estate in Spokane in 2006 while still attending school. After earning his degree, he jumped full-time into the real estate world, quickly building a team of seven agents and two admin staff by 2008. In 2013, Keith launched Synergy Properties, an independent real estate firm that has grew from 11 agents to a powerhouse of 150 brokers by 2023.

But Keith’s most impactful work is rooted in MS4, a business and personal growth framework he developed to help individuals transform their lives and businesses through Mindset, Skillset, Systems, and Standards. Through MS4 and its digital arm, MS4digital, Keith now coaches and consults professionals across industries, guiding them to increase revenue, streamline operations, and unlock personal excellence.

Keith is also a real estate developer and investor with a portfolio spanning single-family homes, multifamily units, and commercial properties. His approach blends education, innovation, and collaboration,proving that you can have fun, be kind, and still get serious results.

If you’re ready to grow, scale, and thrive, with the right systems and support. Keith Riddle is the trusted advisor you want in your corner!